User Acquisition Funnel

I put together the Keynote presentation for a talk given by Vungle’s Vice President of Product at GDC 2016. This is a section that explains why the user acquisition funnel for mobile apps is broken. At each stage in the mobile advertising experience you can see where users drop off for various reasons.

Except for the roulette wheel (which is a video clip), everything was animated exclusively using Keynote.