Full identity and branding, including naming and logo
Web site design and programming, powered by Wordpress
This weekend I re-organized my studio. I never realized how much my half-finished projects were stressing me out until I finally tackled my bin of cut but un-sewn plush pieces. I thought that perhaps I could turn them into kits, like the ones I have for making mini hams, but it wasn’t worth the time to make detailed instruction booklets. Could I somehow turn them into simple, no-frills kits?
Inspired by the recession, the Helvetica movie, and the joy of … Read more »
As a designer, I’ve a done a little branding for other companies, but it is WAY harder to brand yourself. Though I know all of the steps, it can still feel paralyzing, so I’ve been forcing my husband to take me through them one at a time. And just in case you don’t have your own branding-savvy spouse hanging over your shoulder, I’d like to help you through them, too.
First of all, let’s talk about branding for a second. What is it? A lot of people confuse branding with advertising, or think that branding is just for companies looking to … Read more »
I have a ton of awesome stuff from the world of the web to share with you all but I’m really far behind on posts because I’m trying super hard to make some headway on my re-branding. After a frustrating week (again) I’ve mocked up something that attempts to be classy while still implying craft and came up with this peeling paper logo. The peels themselves are crappy and will need to be worked on more. They don’t translate well to smaller images and the secondary shadow is missing on the E. It’s late and I got lazy. The font … Read more »