Once I got back on track, I tried tackling the 50,000 feet questions again, like, “Why does my business exist?”  Though you’d think it would be the most fundamental thought driving your business forward, I had actually forgotten all about it.  I got so caught up in the lower-level questions of, “Will I be able to roll out a new design in time for the holidays?” that I completely lost sight of my company’s purpose.

My company’s purpose is/was to be a springboard for bigger and better things.  Sweet Meats are a trendy … Read more »