Headed down to Ventura this morning to spend the weekend at the Craftcation Conference. I’ll be teaching three four sessions there:

Moving Your Business Beyond the Kitchen Table (panel)
Marketing on a Budget
Pricing Your Handmade Work
Accounting/Bookkeeping for Crafters

I’m excited to see far-flung friends Jenny Hart (at a conference I’m NOT organizing, for a change!) and Danielle Maveal (see this video Q&A we did together last month), and to spend time with fellow SF crafty-business ladies Stephanie Cortez from NerdJerk and … Read more »

On Thursday, 6/24 I will be teaching an Introduction to Etsy workshop from 7-10pm at Workshop SF (corner of Baker and McAllister).  I’ll cover everything you need to know to be a success on Etsy, as well as lots of general business and branding tips.  This is a pretty hands-on and interactive class, where we’ll address issues specific to your business, not a big, boring lecture.  If you’re considering testing out the waters of entrepreneurship on Etsy, this is a great little class to start with.  April’s class was a huge success and … Read more »

That’s what I said at the last Bazaar Bizarre when I saw these earrings by Heidi of Passionflower. She uses a mix of found printed materials and original artwork to make these.  One of the things that makes her work so unique (and not resemble shrink plastic in the slightest) is her sparing use of color and the way she mixes various materials into one piece.

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Is it worth all the trouble to give my customers multiple shipping options?

Well, that all depends on what you mean by “options.”  I wouldn’t necessarily recommend offering multiple carriers but it’s okay to offer multiple speeds.  In other words, choose just one company to ship with, such as UPS, FedEx or the US Postal Service.  If your web site’s shopping cart automatically calculates shipping costs, you can offer multiple delivery options such as First Class or Overnight, but if you have to enter those prices manually it may not be worth … Read more »

How do you make a living off your art?  That, my friends, is the $50,000 question.  There are the standard models we all know about, but they’re all deeply flawed in the same way: in order to be successful, you need to spend most of your time on non-creative endeavors.

Take the typical gallery model, for example.  Unless you are sponsored by some incredibly well-connected patron, you need to go to graduate school, network like crazy, and then apply for shows, grants and residencies with the hope that you will secure one out of fifty.  All of this while maintaining some … Read more »

Two customers recently complained about orders that arrived late to their destinations.  One was ordered through Etsy during the holidays.  It was an order for a single button, which was shipped using stamps and cost $0.60 in postage.  The customer left “neutral” feedback as a result. The second was ordered through my own web site using UPS Ground.  It was supposed to be a Valentine’s Day gift, but arrived the following Tuesday. That customer wanted a full refund.

Both customers, referring to quoted transit estimates on the USPS and … Read more »