I’ve been hearing a lot about crowdsourcing lately.  In general it’s a good idea, tapping the collective brainpower of your fans or customer base to generate ideas you might normally have to rely on hired professionals for.  It’s been around for a long time, (think Betty Crocker recipe contests, American Idol or the 2002 vote for the new M&Ms color), but the Internet has made crowdsourcing infinitely easier and the scale infinitely larger.  The … Read more »