This weekend I re-organized my studio. I never realized how much my half-finished projects were stressing me out until I finally tackled my bin of cut but un-sewn plush pieces. I thought that perhaps I could turn them into kits, like the ones I have for making mini hams, but it wasn’t worth the time to make detailed instruction booklets. Could I somehow turn them into simple, no-frills kits?
Inspired by the recession, the Helvetica movie, and the joy of removing physical and mental clutter, my thing-a-day was some quick and dirty identity packaging. The design takes a (huge) page from the no frills supermarket packaging I used to see growing up. Sure, the kerning could be better but what you you want? It’s no frills.